« previous next »

Author Question: Online advertising maintains a relatively small but growing percentage of total advertising spending ... (Read 130 times)

Sufayan.ah

  • Hero Member
  • *****
  • Posts: 512
on: Jun 28, 2018
Online advertising maintains a relatively small but growing percentage of total advertising spending around the world.
 
 Indicate whether the statement is true or false

Question 2

Humor ____.
 a. enhances the likelihood that the brand is perceived positively, but not the advertisement
  b. can be used in the same way from one region of a country to another
  c. offers an advantage over nonhumor at increasing persuasion
  d. enhances source credibility
  e. is more successfully used with established rather than new products


amcvicar

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

E


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Chytrids growing on a freshwater protist Chytrids growing on a freshwater protist
Bayliss and Starling discovered the mechanism by which the small intestine and pancreas work togethe Bayliss and Starling discovered the mechanism by which the small intestine and pancreas work togethe
Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph
Investment in Computers as a Percentage of GDP, 1982–2009 Investment in Computers as a Percentage of GDP, 1982–2009
Total Fertility Rate in Japan: Actual versus Forecast Total Fertility Rate in Japan: Actual versus Forecast
Digestion & Absorption in the Small Intestine Digestion & Absorption in the Small Intestine
Video: Introduction to Eating Disorders

For a complete list of videos, visit our video library