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Author Question: Online advertising maintains a relatively small but growing percentage of total advertising spending ... (Read 147 times)

Sufayan.ah

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on: Jun 28, 2018
Online advertising maintains a relatively small but growing percentage of total advertising spending around the world.
 
 Indicate whether the statement is true or false

Question 2

Humor ____.
 a. enhances the likelihood that the brand is perceived positively, but not the advertisement
  b. can be used in the same way from one region of a country to another
  c. offers an advantage over nonhumor at increasing persuasion
  d. enhances source credibility
  e. is more successfully used with established rather than new products


amcvicar

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

E


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