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Author Question: Lance Armstrong, an American who won seven straight Tour de France bicycling events, appeared in a ... (Read 13 times)

imowrer

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on: Jun 28, 2018
Lance Armstrong, an American who won seven straight Tour de France bicycling events, appeared in a television advertisement endorsing Trek bicycles claiming they are the best money can buy. Lance's ability to favorably influence the audience's perceptions of Trek bicycles is likely due to his ____ as it relates to this product.
 a. expertise
  b. power
  c. attractiveness
  d. sex appeal
  e. familiarity

Question 2

Online advertising includes:
 a. listings on directory sites.
  b. search ads.
  c. ads in print newspapers.


mjenn52

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

B


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