____ refers to the honesty, integrity, and believability of a ...

[Cooldude101]

____ refers to the honesty, integrity, and believability of a source.
 a. Trustworthiness
  b. Attractiveness
  c. Credibility
  d. Values
  e. Expertise

Question 2

Consumer media use practices have changed significantly in recent years, driven by but not limited to video use. Identify two or three specific changes and discuss them.

[InfiniteSteez]

Answer to Question 1

A

Answer to Question 2

Changes highlighted in this chapter (in the introductory section and in the video section) include:
 Increasing use of cell phones
 Increasing use of smart devices like smartphones and tablets
 Apps/mobile apps for accessing content
 Timeshifting (on demand content)
 Decline of traditional print media
 Video contributing to continued strong TV viewing
 Heavy use of social media platforms by young consumers
 Use of social media platforms by older and more affluent consumers
 Videos viewed by majority of Internet users
 Adults 25 to 34 are heavy viewers of video
 Demonstrable impact of videos on purchasing behavior
 Increased viewing of professionally produced video (primarily TV shows) on the Internet
 Apparent willingness of young consumers to pay for content if necessary
and they may think of more.

Students should make clear the marketing relevance of the changes they have chosen. Many of them reflect the ability to access content at any time on any devicethe mobile revolution. Others suggest the blurring of lines between traditional and new media; the decline of newspapers and the importance of newspaper websites, for example. Social media has impact, not only for consumer communications, but for communications with brand marketers and the sharing of marketer-initiated content.

[Cooldude101]

Gracias!

[LVPMS]

Excellent