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Author Question: Which of the following is true regarding the value the investment community places on celebrity ... (Read 26 times)

leo leo

  • Hero Member
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  • Posts: 566
on: Jun 28, 2018
Which of the following is true regarding the value the investment community places on celebrity endorsers?
 a. Stock prices can increase when a company announces celebrity-endorsement contracts.
  b. Stock prices can decrease when negative publicity reaches the media about a celebrity who endorses one of the company's brands
  c. The investment community does not consider the use of a celebrity endorser when determining stock price.
  d. a and b
  e. a, b, and c

Question 2

Effective videos can increase the volume of sales on retail sites.
 
 Indicate whether the statement is true or false


amy.lauersdorf90

  • Sr. Member
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  • Posts: 327
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

T


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