Author Question: Marketers can enhance the consumers' opportunity to reduce processing time by ____. a. appealing to ... (Read 61 times)

sdfghj · **on:** Jun 28, 2018

Marketers can enhance the consumers' opportunity to reduce processing time by ____.
a. appealing to hedonistic needs
b. heightening ad complexity
c. repeating brand information
d. creating gestalt processing
e. employing verbal framing

Question 2

Brand awareness may be sufficient to drive purchasing action for a low-involvement product.

Indicate whether the statement is true or false