Author Question: Evelyn is the advertising director of a chain of health clubs. She is putting together an ... (Read 18 times)

captainjonesify · **on:** Jun 28, 2018

Evelyn is the advertising director of a chain of health clubs. She is putting together an advertisement, and she wants to enhance the consumers' opportunity to encode information. The best way to accomplish this objective would be to ____.
a. repeat the ad on multiple occasions
b. use loud music
c. use celebrities
d. use colorful ads
e. employ verbal framing

Question 2

Marketer-driven marketing activities are most effective in closing the consumer decision to purchase a product.

Indicate whether the statement is true or false