Author Question: Ads with physically attractive endorsers have not been shown to produce more favorable evaluations ... (Read 76 times)

jeatrice · **on:** Jun 28, 2018

Ads with physically attractive endorsers have not been shown to produce more favorable evaluations of advertised brands than ads with less attractive communicators.

Indicate whether the statement is true or false

Question 2

The type of firm that typically has established capabilities in fulfillment and customer service:
a. manufacturers.
b. direct marketers.
c. internet marketers.