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Author Question: Source attractiveness consists of three interrelated components: similarity, friendliness, and ... (Read 119 times)

Sufayan.ah

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on: Jun 28, 2018
Source attractiveness consists of three interrelated components: similarity, friendliness, and liking.
 
 Indicate whether the statement is true or false

Question 2

Developing and using a customer database allowed Harrah's to:
 a. locate the data they needed to execute pre-existing strategies.
  b. find good locations for new casinos.
  c. develop a model of how much a customer might be expected to spend.


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Joc

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

C


Sufayan.ah

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Reply #2 on: Jun 28, 2018
Thank you


Joc

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Reply #3 on: Jun 28, 2018
No problemo


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