Concretizing is rarely used in advertising because it does not facilitate consumer learning and retrieval of brand information.
Indicate whether the statement is true or false
Question 2
Which of the following is a true statement about data mining?
a. Data mining can uncover previously unsuspected patterns in the data.
b. Marketers require the assistance of statisticians to get information from data mining routines.
c. Data mining routines were developed specifically to deal with the massive amounts of data available from the Internet.
