Author Question: The goal of exploratory research is to discover facts and figures. a. True b. False Indicate ... (Read 45 times)

Evvie72 · **on:** Jun 28, 2018

The goal of exploratory research is to discover facts and figures.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The most essential and long term creative role of advertising is to:
a. build an emotional bond between consumers and brands.
b. sell more product.
c. give consumers facts.
d. helping consumers to make decisions