Author Question: In brainstorming, fear of being demoted is a great incentive to come up with the most brilliant ... (Read 51 times)

roselinechinyere27m · **on:** Jun 28, 2018

In brainstorming, fear of being demoted is a great incentive to come up with the most brilliant idea.

Indicate whether the statement is true or false

Question 2

Program evaluation is accomplished by ____.
a. developing a budget that is based on marcom objectives and includes an optimum balance of advertising and promotion
b. measuring the results of marcom efforts against the objectives that were established
c. collecting data on consumers' demographics and lifestyles
d. constructing a database of information on the target market, economic conditions, and competitors' marcom strategies
e. comparing budgeted marcom expenditures against share-of-voice