Author Question: Allison is trying to determine how much to allocate for advertising and how much to allocate for ... (Read 81 times)

corkyiscool3328

  • Hero Member
  • *****
  • Posts: 539
Allison is trying to determine how much to allocate for advertising and how much to allocate for promotions during the next year. Which implementation decision is Allison making?
 a. mixing elements
  b. creating messages
  c. selecting media
  d. establishing momentum
  e. targeting

Question 2

You are the product manager for Buckstars Coffee, a nationally distributed brand. Buckstars has been declining in absolute level of sales for the last four consecutive months. You ask the marketing research department to do a study to determine why sales have declined. The most appropriate research strategy is
 a. an experimental study.
  b. a field experiment followed by an exploratory study.
  c. an experimental study followed by a descriptive study.
  d. an exploratory study.
  e. a descriptive study involving a field survey of actual and potential customers.



bfulkerson77

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

A

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

For a complete list of videos, visit our video library