The marketing manager for Carver Products, Inc asked her research ...

[armygirl]

The marketing manager for Carver Products, Inc asked her research staff to identify all of the points of contact that consumers are likely to have with Carver's products. The marketing manager would most likely use this information in designing a(n) ____.
 a. point-of-purchase display
  b. board of director's report
  c. integrated marketing communications program
  d. marketing research survey
  e. slice-of-life television commercial

Question 2

The general purpose of exploratory research is to gain _________ so that problems and opportunities can be more clearly defined.
 a. insights and ideas
  b. facts and figures
  c. buy-in and support
  d. definitive data
  e. tactical advantage

[ansleighelindsey]

Answer to Question 1

C

Answer to Question 2

a