Author Question: A discovery-oriented decision problem is best defined as a a. decision problem that typically seeks ... (Read 97 times)

kwoodring · **on:** Jun 28, 2018

A discovery-oriented decision problem is best defined as a
a. decision problem that typically seeks to answer what or why questions.
b. restatement of the decision problem in research terms.
c. decision problem that typically seeks to answer how questions.
d. written statement that describes the marketing problem.
e. All of these are correct.

Question 2

Give two reasons why it is in the best interests of advertising agencies and the advertising industry to engage in self-regulation.

blfontai · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

a

Answer to Question 2

First, if a claim in an advertisement is found to be misleading, the individual agency making the claim is held responsible. This is regardless of whether the client directed the agency to make the claim. Second, if advertising in general is perceived as unethical and untrustworthy, it will lose its effectiveness, and the entire industry will suffer.