Author Question: By closely integrating multiple communication tools and media, brand managers achieve duplicity, ... (Read 156 times)

tfester · **on:** Jun 28, 2018

By closely integrating multiple communication tools and media, brand managers achieve duplicity, which means multiple methods in combination with one another yield more positive communication results than do the tools used individually.

Indicate whether the statement is true or false

Question 2

The best way to avoid the trap of researching the wrong problem is to
a. research all possible problems.
b. define the research problem broadly.
c. delay research until the problem is properly defined.
d. All of these are correct.
e. None of these are correct.