Author Question: Critics of advertising charge that alcohol and tobacco firms are targeting adolescents with ads that ... (Read 52 times)

Jramos095 · **on:** Jun 28, 2018

Critics of advertising charge that alcohol and tobacco firms are targeting adolescents with ads that make dangerous and addictive products appealing; which of the following is true
a. medical journals have proved that advertising makes adolescents start smoking
b. beer and alcohol makers are oblivious to these concerns
c. repeated research studies since the 1950s have shown that family, friends and peers are the strongest influences on the use of tobacco and alcohol products
d. use of tobacco and alcohol is hereditary

Question 2

One reason firms have not practiced IMC is because outside suppliers, such as advertising, public relations, and promotion agencies, have been reluctant to broaden their function beyond the one aspect of marketing communications in which they have developed expertise and built their reputations.

Indicate whether the statement is true or false