Author Question: Many companies treat the various communication elements, such as advertising, sales promotions, ... (Read 28 times)

luvbio · **on:** Jun 28, 2018

Many companies treat the various communication elements, such as advertising, sales promotions, public relations, and so on, as virtually separate activities rather than integrated tools that work together to achieve a common goal.

Indicate whether the statement is true or false

Question 2

The utility approach to ethical reasoning holds that the correct course of action is the one that promotes the greatest good for the greatest number.
a. True
b. False
Indicate whether the statement is true or false