Author Question: Which of the following is considered by advertising critics to be a con of advertising in society ... (Read 54 times)

LCritchfi · **on:** Jun 28, 2018

Which of the following is considered by advertising critics to be a con of advertising in society today?
a. advertising provides too much information c. advertising creates needs
b. advertising lowers cost of products d. advertising reflects society's desires

Question 2

The single most important step in the marketing research process is exploratory research.
a. True
b. False
Indicate whether the statement is true or false