Author Question: Select a product that you use at least once a week. Then describe three possible functional benefits ... (Read 65 times)

dbose · **on:** Jun 28, 2018

Select a product that you use at least once a week. Then describe three possible functional benefits and three possible emotional benefits a person might receive from using the product. Be as specific as possible.

Question 2

Marketing researchers must make many decisions over the course of a single research project and throughout the process consider the ethics involved in the choices they make. Ethics are the _______ that govern the way an individual or a group conducts its activities.
a. moral principles and values
b. established rules
c. traditional beliefs
d. accepted practices
e. approved methods

Jbrasil · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

The functional benefits described should derive from the more objective performance characteristics of the product. Functional benefits may include such things as convenience, reliability, nutrition, durability, and economy. The emotional benefits should be less tangible and more subjective. They may be perceived differently from consumer to consumer. Emotional benefits may include such things as pride, avoidance of guilt or shame, reduction of fear, and intense pleasure.

Answer to Question 2

a