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Author Question: Features of a brand, such as convenience, reliability, durability, and economy, appeal to a ... (Read 17 times)

burchfield96

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on: Jun 28, 2018
Features of a brand, such as convenience, reliability, durability, and economy, appeal to a consumer's desire for
 a. functional benefits. c. esteem.
  b. emotional benefits. d. aesthetic satisfaction.

Question 2

The interpretation of data is part of which phase of the Marketing Research Process?
 a. Data Capture
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis


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Carissamariew

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

e


burchfield96

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

meganmoser117

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Reply 3 on: Yesterday
Excellent

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