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Author Question: Consumers may choose products that provide pleasure, avoid guilt, or relieve fear by seeking out ... (Read 139 times)

lb_gilbert

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on: Jun 28, 2018
Consumers may choose products that provide pleasure, avoid guilt, or relieve fear by seeking out products that offer ____.
 a. low search characteristics c. ease of external information search
  b. high credence qualities d. emotional benefits

Question 2

What type of data was collected for another purpose but can be used to address a current problem?
 a. Primary data
  b. Tangential data
  c. Secondary data
  d. Auxiliary data
  e. Random data


ms_sulzle

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

c


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