The three fundamental positioning themes are a. demographic, ...

[ishan]

The three fundamental positioning themes are
 a. demographic, psychographic, user. c. heavy user, light user, emergent user.
  b. benefit, functional, emotional. d. benefit, user, competitive.

Question 2

Which of the following marketing decisions can be safely made without the benefit of marketing research?
 a. Changing the price of a best-selling product
  b. Entering a new market
  c. Determining which features should be included in a new product
  d. Determining how much product to manufacture based on forecasted demand
  e. All of these decisions are ideally made with supporting market research.

[irishcancer18]

Answer to Question 1

D

Answer to Question 2

e