Author Question: One benefit of using demographic segmentation is that it a. incorporates the strengths of all the ... (Read 72 times)

karlynnae · **on:** Jun 28, 2018

One benefit of using demographic segmentation is that it
a. incorporates the strengths of all the different segmentation methods.
b. makes the process of selecting media vehicles easier.
c. highlights the lifestyles of potential users.
d. gives you insight into the motivations behind the use of the product.

Question 2

Which of the following is NOT a common marketing research job title?
a. Interviewer
b. Senior Analyst
c. Market Research Director
d. Clerical Supervisor
e. Computer Operator