Author Question: FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that ... (Read 288 times)

Frost2351 · **on:** Jun 28, 2018

FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. In the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. According to the information provided here, this is an example of
a. direct response advertising. c. primary demand stimulation.
b. private label advertising. d. selective demand stimulation.

Question 2

As president of a successful advertising agency, you have been asked by a potential client to tell her about the roles advertising can play for her business. Which one of the following should you not tell the potential client?
a. Advertising has the greatest reach and creative power of any available promotional tool.
b. Advertising can contribute to economies of scale.
c. Effective advertising can create inelasticity of demand.
d. Effective advertising can make up for an ineffective marketing mix to generate sales.