Author Question: Which of the following forms of promotion refers to person-to-person communication in which a ... (Read 33 times)

Beheh · **on:** Jun 28, 2018

Which of the following forms of promotion refers to person-to-person communication in which a salesperson works with prospective buyers in attempting to determine their purchase needs and match those with her company's products?
a. advertising
b. sales promotion
c. personal selling
d. public relations
e. paid media

Question 2

Consumers consider _____ to be the most cluttered of all media types.
a. television
b. radio
c. newspaper
d. magazines
e. billboards