Author Question: Which of the following is one of the ABCs of on-premise signs? a. Attract retailers. b. Create ... (Read 69 times)

Bernana · **on:** Jun 28, 2018

Which of the following is one of the ABCs of on-premise signs?
a. Attract retailers.
b. Create admiration for your brands.
c. Advertise with on-premise signs only.
d. Brand the retail site in consumers' minds.
e. Confirm purchase.

Question 2

Describe the three dimensions of attractiveness, and explain the connection between attractiveness and persuasion.

ttt030911 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

d

Answer to Question 2

Source attractiveness consists of the three related dimensions of similarity, familiarity, and liking. A source is considered attractive to receivers if they share a sense of similarity or familiarity with the source or if they like the source regardless of whether the two are similar in any respect. Persuasion occurs through he identification process when receivers find something in the source that they like and consider attractive.