Author Question: Showings for out-of-home advertising are quoted in increments of 5 and are designated as 25, 50, 75, ... (Read 175 times)

rlane42 · **on:** Jun 28, 2018

Showings for out-of-home advertising are quoted in increments of 5 and are designated as 25, 50, 75, and 100.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following is an endorsement alternative that avoids the risk associated with the trouble factor?
a. use celebrities that are no longer living
b. use spokescharacters
c. use celebrities who have never broken the law
d. a and b only
e. a, b, and c