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Author Question: The notion underlying good packaging is gestalt, which means that people react to the unified whole, ... (Read 31 times)

lidoalex

  • Hero Member
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  • Posts: 538
on: Jun 28, 2018
The notion underlying good packaging is gestalt, which means that people react to the unified whole, not to the individual parts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The theory of psychological reactance helps explain why many types of fear appeals in advertising work.
 a. True
  b. False
 Indicate whether the statement is true or false


carojassy25

  • Sr. Member
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  • Posts: 299
Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

False


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