A sneaker company sponsored a marathon. When the marathon was halted in progress because of an unexpectedly high heat index, the company a loss with no return on a significant portion of its investment and no legal recourse because it did not write accommodations for ______ into the sponsorship agreement.
a. granting of rights
b. control of the licensing
c. escape clauses
d. changes in events
e. payment terms
Question 2
The _____ creative style is employed when an advertiser makes a generic-type claim but does so with an assertion of superiority.
a. preemptive
b. unique selling proposition
c. positioning
d. resonance
e. emotional
Examples of progress notes written in different formats
John Gast, American Progress.
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