A sneaker company sponsored a marathon. When the marathon was halted in progress because of an unexpectedly high heat index, the company a loss with no return on a significant portion of its investment and no legal recourse because it did not write accommodations for ______ into the sponsorship agreement.
a. granting of rights
b. control of the licensing
c. escape clauses
d. changes in events
e. payment terms
Question 2
The _____ creative style is employed when an advertiser makes a generic-type claim but does so with an assertion of superiority.
a. preemptive
b. unique selling proposition
c. positioning
d. resonance
e. emotional
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