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Author Question: A sneaker company sponsored a marathon. When the marathon was halted in progress because of an ... (Read 139 times)

mcmcdaniel

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  • Posts: 550
on: Jun 28, 2018
A sneaker company sponsored a marathon. When the marathon was halted in progress because of an unexpectedly high heat index, the company a loss with no return on a significant portion of its investment and no legal recourse because it did not write accommodations for ______ into the sponsorship agreement.
 a. granting of rights
  b. control of the licensing
  c. escape clauses
  d. changes in events
  e. payment terms

Question 2

The _____ creative style is employed when an advertiser makes a generic-type claim but does so with an assertion of superiority.
 a. preemptive
  b. unique selling proposition
  c. positioning
  d. resonance
  e. emotional


ashely1112

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


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