Author Question: A(n) _____ announces new products, provides relevant information about product features and ... (Read 94 times)

rayancarla1 · **on:** Jun 28, 2018

A(n) _____ announces new products, provides relevant information about product features and benefits, and informs interested listeners/readers about how additional information can be obtained.
a. product release
b. executive-statement release
c. feature article
d. press conference
e. news statement

Question 2

Jif Peanut Butter has long used the slogan Choosy mothers choose Jif.. This campaign does not directly challenge competitors but instead relies upon an understanding of the consumer's desire to be perceived as a good parent. Hence, in the sense that Jif is being advertised as the good-parent peanut butter, what advertising style is being used?
a. resonance
b. brand image
c. unique selling proposition
d. positioning
e. emotional