Even with cause-related marketing, brand marketers must show that ...

[awywial]

Even with cause-related marketing, brand marketers must show that their efforts yield sufficient return on investment or meet other objectives to make it worthwhile.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The preemptive creative style is a clever strategy because a meaningful superiority claim effectively precludes competitors from saying the same thing.
 a. True
  b. False
 Indicate whether the statement is true or false

[shaquita]

Answer to Question 1

True

Answer to Question 2

True