Answer to Question 1
As can be seen in Table 20.1, self-liquidating offers, sweepstakes, and contests are recommended to achieve this objective. Attractive self-liquidating offers can serve to enhance a brand's image by associating the brand with a positively valued premium item. SLOs are often used by brand managers as a complement to sweepstake offers. In a sweepstakes, winners are determined purely on the basis of chance, and the choice of prize can enhance a brand's image. In a contest, the participant must act according to the rules of the contest and may or may not be required to submit proofs of purchase.
Answer to Question 2
False