« previous next »

Author Question: Brian owns seven gourmet food stores. He has offered a coupon, a premium, and a sweepstake all in ... (Read 63 times)

kwoodring

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
Brian owns seven gourmet food stores. He has offered a coupon, a premium, and a sweepstake all in one single promotional effort. Brian has implemented a(n) _____.
 a. promotion mix
  b. tie-in
  c. cooperative program
  d. integrated program
  e. overlay

Question 2

Which agency compensation method is closely aligned with the advertiser's sales?
 a. Media-commission system
  b. Labor-based fee system
  c. Outcome-based programs
  d. Investment-based programs
  e. Equity-based programs


fatboyy09

  • Sr. Member
  • ****
  • Posts: 358
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Prairie food web Prairie food web
Go Green: Tips for Making More Sustainable Food Choices Go Green: Tips for Making More Sustainable Food Choices
Who Oversees the Food Supply? Who Oversees the Food Supply?
Immune Response to a Food Allergen Immune Response to a Food Allergen
Red, fleshy fruits of hawthorn plants (Crataegus) are an important food for cedar waxwings (Bombycil Red, fleshy fruits of hawthorn plants (Crataegus) are an important food for cedar waxwings (Bombycil
Video: Allergic Rhinitis

For a complete list of videos, visit our video library