Author Question: A local ice cream store has a new maze and children's jokes on their bags every month. The maze and ... (Read 288 times)

codyclark · **on:** Jun 28, 2018

A local ice cream store has a new maze and children's jokes on their bags every month. The maze and jokes on the bag is an example of a(n) _____.
a. self-liquidating offer
b. on-pack premium
c. near-pack premium
d. mail-in offer
e. game

Question 2

A Korean brand of television was perceived as low quality by over 70 percent of American consumers who were surveyed. However, after an extensive advertising campaign, the percentage of American consumers who perceived this brand as low quality fell to 20 percent. In this instance, advertising has successfully altered consumers' perceptions and performed which function?
a. adding value
b. informing
c. persuading
d. reminding
e. assisting other company efforts