Author Question: Promotional games are capable of creating excitement, stimulating brand interest, and reinforcing ... (Read 58 times)

fagboi

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Promotional games are capable of creating excitement, stimulating brand interest, and reinforcing brand loyalty.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Most sophisticated companies are willing to place their bets on advertising's ability to boost revenues and thus enhance profits from the revenue-increase side rather than from the expense-reduction side.
 a. True
  b. False
 Indicate whether the statement is true or false



LVPMS

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Answer to Question 1

True

Answer to Question 2

True



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