Author Question: Which of the following is a cost related to couponing? a. face value b. distribution and postage ... (Read 81 times)

mynx · **on:** Jun 29, 2018

Which of the following is a cost related to couponing?
a. face value
b. distribution and postage charges
c. handling fee
d. redemption cost
e. All of these are correct.

Question 2

In using the objective-and-task method of budgeting, Volkswagen determined that it had to substantially increase consumer awareness of the Golf and Jetta brand names. This would be included in which step of the budgeting process?
a. Establish specific marketing objectives
b. assess the communication functions that must be performed
c. determine advertising's role in the total communication mix
d. establish specific advertising goals in terms of measurable communication response
e. establish the budget