Author Question: Which of the following is a problem with the use of in-store sampling? a. consumers are not ... (Read 48 times)

MGLQZ · **on:** Jun 29, 2018

Which of the following is a problem with the use of in-store sampling?
a. consumers are not receptive to them
b. not effective in generating trial
c. failure to reach sufficient numbers of consumers to justify its expense
d. inability to target effectively
e. limited creative possibilities

Question 2

When MC > MR there is a _____.
a. marginal gain
b. sub-optimization of profits
c. need for increased advertising
d. marginal loss
e. maximization of profits