Which circumstance is NOT ideal for using sampling to encourage trial usage of a new or improved brand?
a. The brand is either demonstrably superior to other brands or has distinct relative advantages.
b. The brand packaging is hard to distinguish from its competition.
c. Promotional budgets can afford to generate consumer trial quickly.
d. The product concept is so innovative that it is difficult to communicate by advertising alone.
e. All of these are correct.
Question 2
The assessment of marcom effectiveness should include, but not be restricted to, _____.
a. presales goals
b. percentage-of-sales
c. qualitative measurement
d. survey data
e. economic analysis
Tips for improved communication
Cultures Ideal Body Types
Jumper cable usage guide. Follow the same connections if using a portable jump box.
Performance of a delayed nonmatching-to-sample trial.
Here’s how you can demonstrate sampling error
The chorionic villus sampling technique. (a) A catheter is inserted into the uterus through the vagi