When conducting an ROI, a sampling would be considered successful if ______.
a. The break-even rate exceeds the conversion rate with gains of 13 percent.
b. The break-even rate exceeds the conversion rate with gains of 8 percent.
c. The conversion rate exceeds the break-even rate with gains of 8percent.
d. The conversion rate exceeds the break-even rate with gains of 13 percent.
e. The break-even rate matches the conversion rate.
Question 2
A certain brand of hand lotion commands 7 percent of the market for this product category. To increase the brand's market share, a new advertising campaign is formulated with the following objective: Within the next six months, our objective is to increase the brand's market share from 7 percent to 40 percent.. This objective suffers from being ____.
a. imprecise
b. nonmeasurable
c. general
d. unrealistic
e. qualitative
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