Author Question: When conducting an ROI, a sampling would be considered successful if ______. a. The break-even rate ... (Read 40 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
When conducting an ROI, a sampling would be considered successful if ______.
 a. The break-even rate exceeds the conversion rate with gains of 13 percent.
  b. The break-even rate exceeds the conversion rate with gains of 8 percent.
  c. The conversion rate exceeds the break-even rate with gains of 8percent.
  d. The conversion rate exceeds the break-even rate with gains of 13 percent.
  e. The break-even rate matches the conversion rate.

Question 2

A certain brand of hand lotion commands 7 percent of the market for this product category. To increase the brand's market share, a new advertising campaign is formulated with the following objective: Within the next six months, our objective is to increase the brand's market share from 7 percent to 40 percent.. This objective suffers from being ____.
 a. imprecise
  b. nonmeasurable
  c. general
  d. unrealistic
  e. qualitative



chinwesucks

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

d

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

For a complete list of videos, visit our video library