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Author Question: Carl grabbed a bag of chips and salsa at a convenience store and noticed a coupon attached to the ... (Read 148 times)

penguins

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on: Jun 29, 2018
Carl grabbed a bag of chips and salsa at a convenience store and noticed a coupon attached to the bag of chips allowing him to get 50 cents off the purchase price. Which type of reward did Carl get?
 a. delayed
  b. hedonic
  c. unconditional
  d. informational
  e. immediate

Question 2

The objective for a brand's marcom program at any point in time depends on _____.
 a. how many consumers are in the market
  b. how long the marketer has been offering the brand
  c. where on the hierarchy most consumers are located
  d. the lowest level on the hierarchy where consumers are located
  e. the highest level on the hierarchy where consumers are located


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Bsand8

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

c


penguins

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

momolu

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Reply 3 on: Yesterday
Excellent

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