« previous next »

Author Question: Every time McDonald's comes out with their Monopoly game, Nakita loves to participate. Even though ... (Read 85 times)

mynx

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
Every time McDonald's comes out with their Monopoly game, Nakita loves to participate. Even though she knows her chances of winning a million dollars are slim, she still finds it entertaining and fun. Which type of reward is Nakita receiving by participating in this sales promotion activity?
 a. hedonic
  b. utilitarian
  c. emotional
  d. rational
  e. monetary

Question 2

Advertisers obtain consumer loyalty by providing a brand that meets the needs of the consumers and _____.
 a. by continually advertising the brand's merits
  b. by stressing the price
  c. by stating the unfavorable attributes of the major competitor
  d. by using sales promotion
  e. All of these are correct.


jasonq

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Adults in late middle adulthood frequently look forward to spending more time with their partner Adults in late middle adulthood frequently look forward to spending more time with their partner
The principle of faunal succession uses animal fossils to tell relative time. The principle of faunal succession uses animal fossils to tell relative time.
Earth’s history is divided into nested sets of time--eons, eras, periods, and epochs--and is called Earth’s history is divided into nested sets of time--eons, eras, periods, and epochs--and is called
ESM Study of Time Spent with Family ESM Study of Time Spent with Family
Time course of HIV infection. Time course of HIV infection.
Disitive Time For Vegetables Disitive Time For Vegetables
Video: Egg and Sperm Formations in Animals Animation

For a complete list of videos, visit our video library