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Author Question: Every time McDonald's comes out with their Monopoly game, Nakita loves to participate. Even though ... (Read 107 times)

mynx

  • Hero Member
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  • Posts: 555
on: Jun 29, 2018
Every time McDonald's comes out with their Monopoly game, Nakita loves to participate. Even though she knows her chances of winning a million dollars are slim, she still finds it entertaining and fun. Which type of reward is Nakita receiving by participating in this sales promotion activity?
 a. hedonic
  b. utilitarian
  c. emotional
  d. rational
  e. monetary

Question 2

Advertisers obtain consumer loyalty by providing a brand that meets the needs of the consumers and _____.
 a. by continually advertising the brand's merits
  b. by stressing the price
  c. by stating the unfavorable attributes of the major competitor
  d. by using sales promotion
  e. All of these are correct.


jasonq

  • Sr. Member
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  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


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