Author Question: The major advantage of direct-mailed coupons is that they are relatively inexpensive compared with ... (Read 131 times)

sdfghj · **on:** Jun 29, 2018

The major advantage of direct-mailed coupons is that they are relatively inexpensive compared with other coupon-distribution methods.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following is a reason why it is essential that objectives be established prior to making implementation decisions regarding message selection, media determination, and how the various marcom elements should be mixed and maintained?
a. Objectives guide marcom decisions.
b. Objectives create brand awareness.
c. Objectives generate sales leads.
d. Objectives offset bad publicity.
e. Objectives enhance a brand's image.