Author Question: Trade promotions are most effective when _____. a. they are used during off-peak seasons b. they ... (Read 101 times)

kamilo84 · **on:** Jun 29, 2018

Trade promotions are most effective when _____.
a. they are used during off-peak seasons
b. they generate immediate sales
c. viewed from a long term perspective
d. they maximize the retailer's efforts and cost
e. they are constant throughout the year

Question 2

When applying classical conditioning to advertising, the advertised brand would be the _____.
a. conditioned stimulus
b. unconditioned stimulus
c. conditioned response
d. unconditioned response
e. preconditioned response