Trade promotions are most effective when _____. a. they are used ...

[kamilo84]

Trade promotions are most effective when _____.
 a. they are used during off-peak seasons
  b. they generate immediate sales
  c. viewed from a long term perspective
  d. they maximize the retailer's efforts and cost
  e. they are constant throughout the year

Question 2

When applying classical conditioning to advertising, the advertised brand would be the _____.
 a. conditioned stimulus
  b. unconditioned stimulus
  c. conditioned response
  d. unconditioned response
  e. preconditioned response

[emsimon14]

Answer to Question 1

b

Answer to Question 2

a

[kamilo84]

Thanks for the timely response, appreciate it

[emsimon14]

YES! Correct, THANKS for helping me on my review