Author Question: Retailers are contractually bound to pass along off-invoice allowances to consumers in the form of ... (Read 51 times)

jayhills49 · **on:** Jun 29, 2018

Retailers are contractually bound to pass along off-invoice allowances to consumers in the form of discounted prices.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Give three examples of similes, metaphors, and allegories that are used by marketers. Evaluate them.

Melissahxx · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

False

Answer to Question 2

Simile uses a comparative term such as like or as to join items from different classes of experience. An example given in the book is Jekyll Island, Georgia. Like the tide, it draws you back again and again..

Metaphor differs from simile in that the comparative term (as, like) is omitted (love is a rose; she has a heart of gold; he is a prince, etc.). Metaphor applies a word or a phrase to a concept or object that it does not literally denote in order to suggest a comparison and to make the abstract more concrete.

Allegory is an extended metaphor. The character representation of Mr. Clean is an example of allegory.