Author Question: Recent changes in accounting standards now require that promotions expenditures be treated in ... (Read 63 times)

awywial · **on:** Jun 29, 2018

Recent changes in accounting standards now require that promotions expenditures be treated in exactly the same fashion as advertising expenditures, namely, as current expenses that are deducted from top-line revenue.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following is a stage in perceptual encoding?
a. exposure
b. feature analysis
c. selection of media
d. retention of information
e. action based on a decision