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Author Question: What is the first step when using comprehensive media-scheduling software programs? a. select the ... (Read 126 times)

elizabeth18

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on: Jun 29, 2018
What is the first step when using comprehensive media-scheduling software programs?
 a. select the criterion for schedule optimization
  b. specify constraints
  c. set the budget
  d. develop a media database
  e. determine the maximum number of vehicles

Question 2

In Nielsen Claritas' PRIZM NE system of geodemographic profiling, PRIZM stands for ____.
 a. Personal Rating Information by ZIP Markets
  b. Potential Rank Index by ZIP Markets
  c. Personal Rank Index by ZIP Markets
  d. Personal Rating Index by ZIP Markets
  e. Potential Rating Index by ZIP Markets


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stano32

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

e


elizabeth18

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Reply 2 on: Jun 29, 2018
Excellent

covalentbond

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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