Author Question: _____ involves the matter of how advertising is allocated during the course of an advertising ... (Read 106 times)

KimWrice

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_____ involves the matter of how advertising is allocated during the course of an advertising campaign.
 a. Weight
  b. Reach
  c. Frequency
  d. Cost
  e. Continuity

Question 2

Which of the following is NOT a VALS segment?
 a. Innovators
  b. Makers
  c. Realists
  d. Experiencers
  e. Believers



deja

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Answer to Question 1

e

Answer to Question 2

c



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