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Author Question: _____ involves the matter of how advertising is allocated during the course of an advertising ... (Read 34 times)

KimWrice

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  • Posts: 579
on: Jun 29, 2018
_____ involves the matter of how advertising is allocated during the course of an advertising campaign.
 a. Weight
  b. Reach
  c. Frequency
  d. Cost
  e. Continuity

Question 2

Which of the following is NOT a VALS segment?
 a. Innovators
  b. Makers
  c. Realists
  d. Experiencers
  e. Believers


deja

  • Sr. Member
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  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

c


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