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Author Question: _____ represents the worth, or value, of each additional opportunity for audience members to see an ... (Read 48 times)

Mr3Hunna

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  • Posts: 536
on: Jun 29, 2018
_____ represents the worth, or value, of each additional opportunity for audience members to see an ad for a brand during an advertising period such as four weeks.
 a. Exposure utility
  b. OTS
  c. CPM
  d. Marginal value
  e. Minimum value

Question 2

Which of the following is a VALS segment?
 a. Innovators
  b. Expressives
  c. Realists
  d. Individualists
  e. Sophisticates


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akudia

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


Mr3Hunna

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  • Posts: 536
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bigcheese9

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  • Posts: 333
Reply 3 on: Yesterday
Gracias!

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