This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: _____ represents the worth, or value, of each additional opportunity for audience members to see an ... (Read 93 times)

Mr3Hunna

  • Hero Member
  • *****
  • Posts: 536
on: Jun 29, 2018
_____ represents the worth, or value, of each additional opportunity for audience members to see an ad for a brand during an advertising period such as four weeks.
 a. Exposure utility
  b. OTS
  c. CPM
  d. Marginal value
  e. Minimum value

Question 2

Which of the following is a VALS segment?
 a. Innovators
  b. Expressives
  c. Realists
  d. Individualists
  e. Sophisticates


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

akudia

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


Mr3Hunna

  • Member
  • Posts: 536
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

ghepp

  • Member
  • Posts: 361
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

As a result of sharing its environment with humans, this macaque had the opportunity to steal an ast As a result of sharing its environment with humans, this macaque had the opportunity to steal an ast
With their specialized language and activities, surfers are highly recognized as members of a ... With their specialized language and activities, surfers are highly recognized as members of a ...
Additional Disorders of the Skeletal System Additional Disorders of the Skeletal System
Selected Members of the Classes of Neurotransmitters Selected Members of the Classes of Neurotransmitters
Members of Sierra Leonean Diaspora Community in London Members of Sierra Leonean Diaspora Community in London
The frequency of bipolar illness in members of monozygotic twin pairs and in first-degree relatives The frequency of bipolar illness in members of monozygotic twin pairs and in first-degree relatives
Video: Neurotransmission at chemical synapses & Excitory and inhibitory potentials

For a complete list of videos, visit our video library