Kraft is introducing a new line of salad dressings that are made with hearty-health omega-3 oils and wants to get the highest reach possible for the advertising of this product. What can Kraft to do increase reach?
a. advertise in multiple media, such as television and magazines
b. maximize the number of times consumers have an opportunity to see the ads for these products
c. use media vehicles with the lowest CPMs
d. use media vehicles with the highest CPMs
e. advertising only during prime time television programs because that's when most consumers watch television
Question 2
In positioning their brands, marketing communicators draw meaning from the culturally constituted world and transfer that meaning to their brands.
a. True
b. False
Indicate whether the statement is true or false
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