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Author Question: A brand has a target audience consisting of 80 million households. Television commercials for the ... (Read 134 times)

cdr_15

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on: Jun 29, 2018
A brand has a target audience consisting of 80 million households. Television commercials for the brand are aired 40 times during a four-week period, which produces 600 gross rating points. The net coverage, or unduplicated audience, is 60 million households. The computed reach is _____.
 a. 15
  b. 32
  c. 40
  d. 75
  e. 80

Question 2

Hispanic Americans represent the largest minority group in America.
 a. True
  b. False
 Indicate whether the statement is true or false


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dyrone

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

True


cdr_15

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Reply 2 on: Jun 29, 2018
Excellent

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Reply 3 on: Yesterday
:D TYSM

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