Author Question: A brand has a target audience consisting of 80 million households. Television commercials for the ... (Read 124 times)

cdr_15 · **on:** Jun 29, 2018

A brand has a target audience consisting of 80 million households. Television commercials for the brand are aired 40 times during a four-week period, which produces 600 gross rating points. The net coverage, or unduplicated audience, is 60 million households. The computed reach is _____.
a. 15
b. 32
c. 40
d. 75
e. 80

Question 2

Hispanic Americans represent the largest minority group in America.
a. True
b. False
Indicate whether the statement is true or false